Archive for the 'basics' Category

Search Engine Optimisation

You’ve now done most of the site set-up, and it’s time to start tuning…
Search Engine Optimisation (SEO) is the process of tuning your web page(s) and links to help improve your page position in Search Engine Result Pages (SERPs).This is important because when people are searching for something they often only click through to the […]

Keywords

Keywords, long-tail keywords and keyword lists are the ways that Search Engines match what you are looking for to the existing web pages. From the pages that contain these search-keywords the Search Engine makes up a list, which is in descending Relevance sequence – but also in descending page Ranking. These results are presented as […]

What Do You Want From An Online Business?

Before deciding what sort of online business you want to start, try answering these questions
Spend some time thinking about why and what it is you want from the business, to get you started:

Why start your own business?
Why do you think an online business is the way to go?
What are you willing to do in order […]

Picking a Plan

In Picking a Strategy you decided on what area you were going to concentrate on: eBooks, Affiliate marketing, Pay Per Click etc. So now you need to work out how to address making money in this area.
If this is your first outing into online money making or marketing, then you should probably look for a […]

Pay Per Click (PPC) Basics

Note that it is possible to set up an internet marketing business without using Pay Per Click or other paid methods of advertising.
E.g. you can submit reviews, articles etc. to blogs free, with a link to your page (or the sales page you are affiliated to), but this can take a long time to build […]

Picking a Domain Name

If you’ve never chosen a domain name before, or never thought about why you should choose a particlular one from several relevant ones, the following may help you decide which one might be best for your chosen project. There are many different hosting sites out there, www.GoDaddy.com is one of the cheapest, also www.HostGator.com, and […]

Picking a Product

(First check Why an online business?)
At some point, probably early on, you will need to decide what product(s) you are going to sell online. This may be your own product or someone else’s.
For example, if you have your own product, then you will need to have a website to sell it on, and if several […]

Basics - Step 1

OK – the first step of ALL is just some advice, and you’ll find this repeated many times in many books and programs…
So the very first thing you should do, once you decide what area you want to operate in (Your Strategy: eBooks, Pay Pre Click, Affiliate marketing etc.), is pick ONE plan to follow. […]

Picking a Strategy

Assuming you have already got a product (if not, see Picking a Product), decide on a budget and a business strategy:

Do you want quick results, with absolutely minimum investment?

The usual route for minimum investment is by becoming an affiliate marketer for someone else’s product – but you’ll probably need to use their product […]

Before you start!

What is your attitude to online/internet/email marketing of products, whether your own or someone else’s product that you might be selling to make yourself money? i.e. do you have lots of scruples or few scruples when it comes to selling this product?
This is a very important question, as it will affect not only the method […]